Why a WordPress Website is the Best Online Marketing Tool for Your Business
8 reasons that business owners will be ten times happier with a website built on a WordPress content management system
As a business with ambition, your website is one of the most powerful tools in your marketing arsenal. In today’s world, a company’s website serves as the hub of most other marketing activities. It’s where everyone goes to learn more about you, verify you’re legitimate and get a sense of whether they’d want to work with you or not. It’s critical that business websites today are modern, professional looking, well written, up-to-date and integrate well with tools for social networking, sales functions and even project management functionality.
A website built on a WordPress content management system (CMS) gives businesses the foundation they need to establish a web presence that stays up-to-date with new tools on the web and evolves right along with the business.
Here are 8 reasons that you’ll be ten times happier with a website built on WordPress, in comparison to HTML or other content management systems:
1. Easy Content Editing
Literally, if you know how to edit a Word document you can edit a page on your WordPress website. It’s true, you won’t need to be a webmaster to update your website anymore. Imagine the savings!
2. Built-In Blogging Tools
Yes, you need this! If you’re trying to build a reputation as being THE expert in your field, a blog is the perfect forum to prove your credibility. Even if you don’t want to blog, blog functionality can be used to post press releases, events or other time-sensitive information. Either way, it’s absolutely critical for a website to have new content regularly to be ranked well in search engines.
3. Very SEO-Friendly
A site built in WordPress has search engine optimization (SEO) baked in. Literally. There are built-in fields for integrating keywords, links and other tags on each and every page to make sure if someone is looking for you on the web, they’ll find you.
4. Design Flexibility
There are literally thousands (and growing) of beautiful designs (known as theme available, so you’re sure to get a thoroughly modern, beautiful and functional website that is unique. And, if you get tired of your design in a few years you won’t have to start from scratch to build a new site. Instead, we’ll find a new design theme, integrate it and you’re good to go with a fresh new look!
5. Open Source Software
WordPress is a free open-source system, meaning any developer can jump in and add to its functionality. And they do, by the thousands on a regular basis. What this means to you is the platform itself is constantly being improved and upgraded by the best developers out there. Rest assured that WordPress will stay current with new social media tools and new browsers. Plus, there are no licensing fees, which makes it cheaper (free, actually) for us to offer to you as a solution.
Plugins are essentially software modules that extend the functionality of the basic WordPress platform. For example, let’s say you have a WordPress site with a lot of great content and the goal of the site is to convert visitors to potential customers. An easy way to do this is to add a plugin that integrates a contact form on your site. So, now people have the option to call, email or simply fill out the contact form. Plugins are abundant, usually free or pretty cheap and improve the visitors experience considerably. Not only that, added functionality is much easier and cheaper for us to integrate than custom-coded solutions.
7. Cloud-Based Interface
Gone are the days of needing to have a specific piece of expensive software on a dedicated computer in order to access your website content (if you even want to know how to do that). Rather, the interface for your website is all on the internet. All you need is an internet connection and login and you have access to the administrative panel from any computer or mobile device.
8. Everyone’s Doing It
Finally, it should be noted that over 12% of the entire world’s websites are built on WordPress. That makes it the most popular content management system on the planet! What this means for you is the software isn’t going anywhere. It’s only bound to get better, and because it’s open source software in perpetuity you’ll never have to worry about it becoming commercialized or expensive to use.
What’s the catch? There really isn’t one. Honest. We’ve been converting websites from HTML and other CMS platforms to WordPress for our clients for a while now. The feedback has been positive 100% of the time. For our clients, it meets their needs to have a professional, easy-to-update and affordable presence on the web. For us, it meets our needs to provide a high-quality website solution that is supported both technically and visually by a lot of really smart people. Will it solve world hunger? Probably not, but you just never know.