Construction Instruction (Ci) is pioneering a new way to learn building science principles and practical methods with an iPhone and iPad app that demonstrates installation techniques and recommends products from anywhere - on the job site, in the home improvement store or at the drawing board.
As part of its growth strategy, co-founders Justin Wilson and Mark LaLiberte travel the country promoting the app during their high-profile speaking engagements to AEC professionals. To capitalize on the excitement generated at these events and to boost downloads, Ci hired Blank Slate Interactive to design a leave-behind postcard for all attendees. A clean and simple design was selected to focus the reader on the app’s purpose, functionality and capabilities.
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