Keep your business “top of mind” with your leads and customers – and make new ones – with consistent, relevant communications. We’ll help you with everything from e-newsletter template design and mailing list development to content creation and deployment management.
Our award-winning PR pros will compose a news release from scratch that’s sure to get noticed. We’ll conduct a detailed phone interview and write until we get the message right.
When you’re ready to release your press piece, we’ll help you get access to exclusive media contact databases so you distribute your news content in a highly-targeted way. For example, if we’re sending out a news item about your latest building project we’ll identify specific editors at related publications. We follow up each news release with a personal phone call whenever possible.
A solid public relations strategy is essential to growing your organization. We can help you with everything from brainstorming compelling story angles, writing the story, getting you in the door with highly-valuable media contacts in your industry, and distributing the content through to publication. We’re also here to help you plan your annual PR strategy, research which local club meetings, events and presentations to attend to build your network. We’ll even include guidelines for handling any unplanned, and potentially stressful, PR events.
A well-designed press kit can be the deciding factor between capturing the media’s attention and getting your story covered, landing that key investor or contract, or being buried in a pile among other mediocre press kits. We’ll design a stunning press kit exclusively for your brand to expertly tell your organization’s story and highlight its strengths and offerings.
Drip marketing is a weird way of describing the method of sending pre-written set of messages to customers or prospects over time. This can happen in two ways – your email marketing efforts or personalized follow-up letters. We’ll help you set up an easy-to-follow process for doing this, and even help you craft your various messages.
A customer relationship manager is a necessity for a sales team of 1 or 100. We can set up your website to send new leads sent automatically to your Salesforce or Highrise account for prompt follow-up and tracking. A CRM will also help you manage your drip marketing campaigns with great ease.
Since service businesses don’t usually have a product to sell, proving your qualifications to new customers is a constant challenge. Testimonials are the most powerful way to convince new customers of your superiority, and video testimonials are even more powerful! We can craft a compelling story of customer satisfaction through either video or print.
In our latest free white paper, you'll learn what your organization is really offering, why traditional marketing isn't enough, what really persuades your market and how to write a high-impact case study that sells. Download it.
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